As a business owner in Columbia, SC
You want your business to show up in searches relevant to your area and the services you offer. If your company's website is not showing up on the top of the first page of Google search results, it's time to schedule a phone call with Rank The Coast's SEO experts.
As of 2021, SEO has become an indispensable part of maintaining a relevant online presence. You want your website to appear on the search engine results page (SERP) above your competitors to ensure your business has greater online visibility. Higher search rankings will help people who need your services find your website.
SEO is the best way to positively influence Google rankings and drive targeted visitors to your website. Search engines like Google, Yahoo, and Bing are consistently changing their algorithms. This means you need an SEO expert on your team that can anticipate and keep pace with these changes. Rank The Coast’s SEO experts can also help you create and execute effective SEO strategies to drive customers to your website or brick-and-mortar locations.
While hiring a full-service digital marketing agency comes with a cost, the ROI is demonstrably worth it. Once you've decided to commit to an SEO campaign, Rank The Coast will be on your side throughout the process with an expert team of SEO consultants. One of the first steps of a successful SEO campaign is a website audit done by professionals to examine your website's strengths and weaknesses.
Once identified, a content and SEO strategy based on keyword research will be created and put into place. The consultants will pay special attention to your website's on-page and off-page optimization and regularly review search engine analytics. Our experts will proactively respond to the analytics results, and the content strategy will be adjusted if necessary. Check out a more detailed breakdown of our Columbia SEO services below:
A website audit is a crucial initial stage of beginning an SEO campaign. It's hard to get where you're going unless you know where you are. A website audit is a key reason to work with our Columbia SEO experts. Using specialized tools alongside services like Google Search Console and Google Analytics, Rank The Coast will analyze your website and develop an understanding of its current search engine optimization positioning. This website audit will inform your businesses' content strategy and provide an actionable list of technical and on-site improvements.
On-page optimization is the process of making sure that the technical issues and opportunities identified during the website audit are correctly implemented on your website. On-page SEO activities include everything from the page title tags, meta descriptions, keyword density to the website's URL structure and internal linking.
Now that the website audit has provided insight into where you stand, it's time for the content marketing strategy to be built. This strategy is directly based on the results from the website audit. Here, the consultants will perform content and keyword research specific to your business to ensure that the algorithms used by Google, Bing, Yahoo, and other search engines will direct people to your online presence instead of your competitors. Rank The Coast will identify the keywords related to your business, products, and services, then check to see how often they are used online. Next, it is time to write the text and create content for the website. Whether it's blog posts, articles, photographs, videos, or online product descriptions, your online content is crucial to a long-term SEO strategy
Off-page optimization refers to your relevancy based on how often your website is linked elsewhere; in other websites, articles, comments, or media. While you can't directly control off-page optimization, there are things that SEO experts can do to influence it. Link building is the primary way to build off-page optimization. The goal of link building is to create links from websites that have authority online- prominent, popular, highly-ranked, relevant websites- to increase your own websites' ranking potential.
Local SEO helps search engines show relevant local businesses and services to people searching keywords in a particular area. For example, effective local SEO services will help your business rank higher in search results for potential customers searching in Columbia, South Carolina. In addition, Rank The Coast will implement SEO strategies to rank your website on the local map and draw more and more people from the surrounding area to your services, turning your online marketing into physical sales.
Instead of adding more work to your plate, consider hiring a Columbia SEO agency to take care of the SEO for your website. When working with an SEO company in the Columbia, SC area, there are plenty of choices. Out of all of them, Rank The Coast is the best choice. Our SEO experts are award-winning, experienced, and well-known for their quality of service in web design and SEO optimization. Contact us today for a free consultation that will provide you with a solid understanding of where your business is and where it has the potential to grow online.
Rank The Coast is a top SEO company serving Columbia, SC, that also offers other internet marketing services. Our full-service online marketing agency specializes in SEO, PPC advertising for Google Ads and Bing Ads, Social Media Advertising and Marketing, LinkedIn, Twitter, Facebook, Instagram, Email Marketing, Marketing Strategy, Media Buying, Website Design & Development, and other digital marketing services.
In many ways, online advertising and organic SEO are comparable marketing activities. They both generate more traffic and create more potential leads for your business. However, the differences in their methods and long-term strategy may be the deciding factor for choosing one over the other.
Google Search Ads, also known as PPC (pay per click) Advertising, can generate immediate sales and leads for online marketing by placing ads at the top of a search results page. When using Google Ads, the business is charged every time a user clicks on the advertisement for the duration of the ad campaign. Google Ads very useful for companies that want fast, immediate sales and visibility at a cost.
On the other hand, SEO (search engine optimization) is an unpaid version of internet marketing. SEO campaigns do not require ongoing advertising, nor do businesses have to pay-per-click. Instead, SEO is designed to increase your business's brand awareness and generate more traffic that maintains over time, even if you stop paying for advertising.
Contact Rank The Coast today to work with Columbia’s top SEO agency. Let our SEO experts help you create a customized SEO strategy to make your website stand out online. We’ll put together an SEO package that will work for your needs, and help you strengthen your brand online. Let’s get started!
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